Add a Pre-Conference Deep Dive to your AFP ICON experience during the conference registration process.
Two-Day Deep Dives: April 5 and 6, 2024
8:00 AM – 5:30 PM Local Time Each Day
$539 for AFP members ($639 for non-members) through November 17
$549 for AFP members ($649 for non-members) through April 4
$599 for AFP members ($699 for non-members) on-site
Fundamentals of Fundraising
The AFP Fundamentals of Fundraising course is an introductory, 2-day course providing a comprehensive
overview of fundraising principles at the fundamental level. The course content covers the roles and
responsibilities of fundraisers, with emphasis on responsibilities you are likely to encounter at the
beginning of your career.
CFRE Refresher
The AFP CFRE Refresher Course uses case studies to provide a “refresher” of the six fundraising
knowledge domains and the core principles and concepts that all experienced fundraising professionals
should know. The course is designed as a refresher and not an in-depth review.
One-Day Deep Dives: April 6, 2024
8:00 AM – 5:30 PM Local Time
$339 for AFP members ($409 for non-members) through November 17
$349 for AFP members ($419 for non-members) through April 4
$379 for AFP members ($449 for non-members) on-site
Capital Campaign Fundraising: Ready, Set, Go!
Presented by Amy Eisenstein
If there is a capital (comprehensive or capacity) campaign in your future, this workshop is for you! A capital campaign is likely the largest amount your organization has ever tried to raise… often 10 times more than you currently raise. Don’t leave the success of your campaign up to chance. Join Amy Eisenstein to learn how to prepare for a feasibility study and create a campaign plan to ensure your campaign is a success. You will leave the workshop prepared to develop the key components of your campaign plan as well as a step- by-step guide for your campaign. To find out if this workshop is right for you, feel free to email her at amy@capitalcampaigntoolkit.com.
Create the Ultimate, Money-Raising, Donor Engaging Comprehensive Fundraising Plan
Presented by T. Clay Buck, CFRE and Veronica Seymour, CFRE
Did you know that fundraising increases by 148% when there is a written fundraising plan in place? In
this hands-on workshop, we will dig deep into the most effective methodologies combined with industry
trends to create a comprehensive annual fundraising plan you can put to use right away.
Donor Retention: A Self-Assessment Workshop
AFP Donor Retention Course – Did you know that most nonprofits lose nearly as many donors as they
gain each year? This 1-day course will help you stop the churn! It focuses on developing a donor
retention plan based on research into what really works. Learn to track overall gains and losses in
donors and gifts and use that information to develop better cultivation and retention strategies.
Engaging Meaningfully with Donors Through a Gift in Will Pipeline
Presented by Ligia Peña, CFRE and Jen Love
Donor engagement is key to fundraising success yet charities fail to meaningfully engage with its most
loyal, long-term donors, resulting in dwindling legacy programs. This research and data-driven deep dive
will teach how to create love-filled marketing and engagement activities for every stage of your gift in
wills pipeline. (this session is intended for organizations with a current legacy program)
How to Write a Case for Support that Will Inspire Donors to Give - CANCELLED
Presented by Lori Woehrle
Your case for support is a hardworking messaging platform for your capital campaign. It must be
credible, authentic, compelling and inspiring—all at the same time. If you’re tasked with writing or
reviewing it, where do you begin? Learn how to write (or review) an effective case in this dynamic
workshop.
The Donor Decision Lab: Using Behavioral Science to Engage Supporters
Presented by Bernard Ross, Thomas Kurmann and Alan Hutson
This interactive class will offer practical insights from behavioral economics, evolutionary psychology
and neuroscience to encourage more and higher gifts. You’ll discover how Edinburgh Zoo improved
income from $20K to $1.5M using three simple nudges, and how standing beside a NYC subway sign
increased average gift from $32 to $37.
The Future of Fundraising Events – Reimagining Events for New Generations of Donors>
Presented by A.J. Steinberg, CFRE
Nonprofits have long known that the demise of the traditional gala is coming. As we have watched the Greatest Generation fade away it has become increasingly clear that fresh new ideas are needed to ensure continued live interactions with a support base that is increasingly younger. Now is the time to make the change and craft creative and engaging ways to attract and engage future generations.
You’ve Got The Chops: Speaking for Results
Presented by Kishshana Palmer
If one of your goals this year is to increase your visibility as a thought leader, speak on stages about your expertise, or even nail your presentation at work with ease, then it’s time for “Creating Irresistible talks for Everyday Folks”.