We have a wide array of educational sessions waiting for you at AFP ICON 2024. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.
Influencing and Informing Your Organization’s Vision for Philanthropy (Presented by Advancement Resources)
Have your colleagues ever approached you with a shopping list of funding priorities and a directive to “go get the money”? Too often in healthcare philanthropy, our organizations understand only in part how to apply the power of philanthropy to achieve our goals. In this panel discussion, learn research-based best-practices for redirecting conversations with clinicians, executives, and others; building trust; and securing a seat at the table in hospital or system priority-setting discussions. Use data-driven strategies to help achieve lasting outcomes for your organization’s important work.
Preparing Before, During, and After for Stellar Engagement (Presented by Advancement Resources)
Engagement makes the world turn in healthcare philanthropy—but are you fully leveraging the opportunity that intentional, strategic communication and engagement strategy provides? In this session, panelists explore how they prepare for and execute thoughtful communications and follow-up with potential donors in order to ensure that each touch point is maximized for optimal effectiveness in increasing commitment and meeting your hospital’s goals.
Cognitive Impairment in Donors: Best Practices & Considerations
With 1 in 9 people aged 65+ years showing signs of cognitive impairment, encountering a donor with this issue is inevitable. We will teach the top signs of cognitive impairment, best practices to utilize in this situation, and pose questions about incorporating this in your culture, metrics, CRM, and stewardship.
Leverage Top Trends for Engaging Your Healthcare Philanthropy Board (Presented by Advancement Resources)
Research shows that donors who are involved in a volunteer capacity with nonprofit organizations they care about are likely to give more than twice as much financially than those who are uninvolved. In short, volunteers are our most committed supporters—yet do we fully leverage the opportunity afforded by their commitment and expertise? In this dynamic session, explore five strategies for ensuring board members feel appreciated, fully utilized, and deeply engaged.
Engaging Stakeholders to Champion Philanthropy ( Presented by Advancement Resources)
Philanthropy is a powerful solution to many challenges and roadblocks in modern healthcare—but the case for philanthropy is complex, and many organizational stakeholders don’t understand it fully. In this session, panelists will present the case for investing in major gift fundraising and share real-world examples of how that information can be leveraged to recruit faculty, researchers, and others as champions who understand and are committed to the tremendous opportunity in healthcare philanthropy today.